Step 1: Website Audit & Health Check

• We start by performing a full Technical SEO Audit using Screaming frog and SEMrush.
• We then follow up with identifying crawl errors, broken links, and duplicate content issues.

Step 2: Site Speed & Core Web Vitals Optimization

• We optimize the page load times using JS and CSS caching and minifying. Follow up with lazy loading of the multimedias in web pages.
• Optimize page load times using caching, minification, and lazy loading.
• Improve Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Step 3: XML Sitemaps & Robots.txt Optimization

• We generate xml sitemaps and submit them to search engines like Google and Bing for indexing the web pages.
• We create and optimize robots.txt to help search engine crawlers to know which pages to index and which not.

Step 4: Structured Data & Schema Markup Implementation

• We generate schema markups for different scope of contents, such as FAQs, Article, Product]. It helps in enhancing the SERP features.
• We implement breadcrumbs and rich snippets to improve CTR [Click Through Rate].

Step 5: Security & Mobile-Friendliness

• We help install SSL Certificate to the website and ensure HTTPS implementation for data security.
• Identify and fix mobile friendliness issues by using Google’s Mobile-Friendly Test.

Step 1: Keyword Research & Strategy

• We conduct in-depth keyword research for your business niche using tools like SEMrush and Google Keyword Planner.
• Based on search intent, we identify primary, secondary, and LSI (Latent Semantic Indexing) keywords that can boost overall SEO performance of your business website.
• Keyword Mapping: We map the right keywords to the right pages to enhance relevance and credibility of the page.

Step 2: Content Optimization

• We generate humanized and informative content which are SEO Optimized; rich in keywords.
• To be more aligned with the on-page optimization, we thoroughly analyze existing web pages and optimize Header Tags [H1, H2, H3] and Meta Tags [Title and Descriptions].
• We focus on content readability and engagement using proper formatting approach, visuals, and internal/external linking.
• Last but not least, we implement E-E-A-T (Experience, Expertise, Authority, Trust) guidelines.

Step 3: URL & Internal Linking Optimization

• Based on the standard formats, we create structured URL formats for readability and SEO-friendliness.
• We create a strong internal linking strategy to distribute link equity across pages.
• Proper use of Anchor Texts for seamless navigation.

Step 4: Image & Multimedia Optimization

• We fetch images in WebP format to improve load speed of the webpage. [Lazy-load Enabled]
• Image optimization with proper resolution and integrating alt text with relevant keywords for better accessibility.
• We incorporate schema markups for multimedia, especially for videos and rich media content.

Step 1: Backlink Audit & Strategy Development

• We start with a backlink profile analysis of your business website to identify and remove toxic links.
• Using SEO Tools, we identify link building opportunities within the niche based on competitor research.

Step 2: Link Building & Outreach

• We launch a link building campaign and outreach the probable prospects through which we can get quality backlinks.
• Segregate the lists of prospects for methods of backlinking such as guest post, link to article, citation, or directory submission.
• We work accordingly after segregating the segments of our prospects. It can secure high-quality backlinks through guest posting on authoritative websites, directory submission, and citation.
• We focus on broken link-building strategies for additional link opportunities.

Step 3: Digital PR & Content Promotion

• Based on the business niche, we help our clients create shareable contents like infographics, case studies, etc) to earn natural backlinks.
• We prioritize featuring the business in high traffic forums like Quora and Reddit. 

• We use social media platforms to amplify our content for high reach and engagement.